Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Archive for July 13, 2012

Digital Channels Used Per Order [CHART]

By David Erickson | July 13, 2012

While the average number of marketing touches per online order was around 5 in Q2, the number of channels buyers used was far lower.

Read More

US Paid Search Click & Spending Share By Device [CHART]

By David Erickson | July 13, 2012

Tablets accounted for 7% share of US paid search spending in June 2012, up from 5% in March, according to a July report from Marin Software.

Read More

Most Appealing eShopping Features [CHART]

By David Erickson | July 13, 2012

73% of consumers find choosing from several payment options appealing or extremely appealing when buying via digital channels, according to a July 2012 report by Capgemini.

Read More

2012 Back To School Shopping Budgets [CHART]

By David Erickson | July 13, 2012

63% of consumers plan to spend up to $500 on back-to-school shopping this year (up from 48% last year), while a further 20% will spend between $500 and $1000.

Read More

The Connected 2012 Olympics Fan [INFOGRAPHIC]

By David Erickson | July 13, 2012

iProspect put together this infographic that illustrates how connected and how fans will consume 2012 Olympics content.

Read More

Where Mexicans See Online Ads [CHART]

By David Erickson | July 13, 2012

Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.

Read More

Changes In Social Media Ad Budget vs. Facebook Ad Budget [CHART]

By David Erickson | July 13, 2012

A June 2012 study from Advertising Age and Citigroup found that 72.8% of US marketers said their overall social media ad budget would increase in the coming year, but only 56.4% said the same of their Facebook advertising budget.

Read More

Time Spent By Marketers With Facebook vs. Rest Of The Internet [CHART]

By David Erickson | July 13, 2012

4% of US brand marketers and agencies spent equal amounts of time attending to Facebook and the rest of the Internet.

Read More

Frequency With Which US Smart Phone/Tablet Users Pay Attention To Ads By Gender [CHART]

By David Erickson | July 13, 2012

Both men and women reported similar levels of attention given to several types of mobile ads, though women were somewhat less likely to ever pay attention to video, banner or pop-up ads.

Read More

Mobile-Only Online Activities By Gender [CHART]

By David Erickson | July 13, 2012

There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.

Read More
Older Posts »

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
July 2012
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
3031  
« Jun   Aug »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube