CEO Attitudes Toward Marketers [TABLE]

Table - CEOs Attitudes Toward Marketers

About 3 in 4 CEOs globally say they want marketers to become fully focused on ROI, per results from a Fournaise Marketing Group survey released in July 2012. A similar proportion think marketers misunderstand the real meaning of the words “results,” “ROI” and “performance.” The upshot of this is that 8 in 10 CEOs believe marketers are disconnected from companies’ financial realities, and as a result, the same proportion claim they do not trust and are not very impressed by the work done by marketers. Read the rest at MarketingCharts.