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Archive for July 12, 2012

Landing Page Optimization Tactics For Balancing Lead Quality & Quantity [CHART]

By David Erickson | July 12, 2012

35% of companies require all fields to be completed on their website forms.

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Hashtag Abuse [INFOGRAPHIC]

By David Erickson | July 12, 2012

Digiday created this infographic about hashtag abuse, many examples of which I’ve been guilty.

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20% Of Companies Completely Unprepared For Social Media Criticism [CHART]

By David Erickson | July 12, 2012

Of companies that have been subject to social media criticism, fully 72% rated their preparedness as average or below, with 20% being completely unprepared.

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CEO Attitudes Toward Marketers [TABLE]

By David Erickson | July 12, 2012

About 3 in 4 CEOs globally say they want marketers to become fully focused on ROI, per results from a Fournaise Marketing Group survey released in July 2012.

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Top 6 Digital Channels For After-Sales Customer Service [CHART]

By David Erickson | July 12, 2012

Digital shoppers worldwide rate internet sites as their digital channel of choice for aftersales care, with 72% saying this channel is important or extremely important, according to a July report by Capgemini.

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One Third Of Americans Have Made A Mobile Payment [CHART]

By David Erickson | July 12, 2012

33.9% of Americans have used their mobile phone to make a purchase, a 76% increase from a year ago.

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Daily Activities Of Tablet Owners In Japan & New York [CHART]

By David Erickson | July 12, 2012

More than a third of tablet users in New York played games on their tablets (33.7%) every day, compared to less than a tenth in Japan (9.1%).

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Security Of Mobile vs. Credit Card Payments According To Corporate Travel Execs [CHART]

By David Erickson | July 12, 2012

Fully 92% of those polled thought that the security of a plastic corporate payment card was either acceptable or excellent.

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Corporate Travelers Who Use Mobile Payments [CHART]

By David Erickson | July 12, 2012

More than seven in 10 respondents said employees were not using mobile phones as a payment mechanism for travel-related costs.

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Factors That Influence Brand Buying Decisions By Gender [CHART]

By David Erickson | July 12, 2012

While a television commercial influenced over 28% of respondents, more than 61% said the same for research online.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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