Percent Of Traditional Advertising Budget Shifted To Digital [CHART]
Data from a May 2012 survey of senior-level marketers and agency principals by business development company RSW/US corresponded with those projections. The survey found that 57% of respondents said that 30% or more of their budget had shifted from traditional media to digital over the past three years. Back in 2009, 67% said that at least 30% of their budget had shifted, indicating a slowdown in the move to digital over the past few years. Read the rest at eMarketer.