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Percent Of Marketing Spending Allocated To Social & Digital Media [CHART]

By David Erickson | July 11, 2012

Chart - Percent Of Marketing Spending Allocated To Digital & Social Media

Overall, digital is commanding an ever-growing piece of the marketing pie—44% of respondents spent at least half of their total marketing budget on digital and social media in 2012. That was an increase from 31% in 2009. Read the rest at eMarketer.

Posted in Ad Spending, Advertising, Display Advertising, Marketing Budgets, Social Media Advertising, Social Media Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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