Digital Tactics & Services, 2009 & 2012 [TABLE]

Table - Digital Tactics and Services, 2009 & 2012

In terms of the types of digital capabilities being employed by marketers, web development saw a huge jump in importance. In 2009, 54% said they were using development. Three years later, in May 2012, 87% said they were using it. Online advertising also saw a significant bump, from 37% in 2009 to 74% in 2012. And while the use of social and digital media planning or buying had not been recorded in 2009, in the recent survey, 55% of marketers said they used it. Read the rest at eMarketer.