Likefluence: Consumers Who Would Buy A Brand Their Friend Follows On Social [CHART]
A study from Ipsos OTX and Ipsos Global @dvisor asked internet users worldwide about their presumed action when they saw that a friend “liked” or followed a certain brand on a social network such as Facebook or Twitter. In March 2012, 22% of internet users worldwide said they would buy such a brand. But in the US, that number dropped a bit, to 18% of all US internet users. Read the rest at eMarketer.