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Archive for July 10, 2012

Why Video Ads Grab Mobile Users' Attention [CHART]

By David Erickson | July 10, 2012

42.9% say they are more likely to focus on ads in video format on a Smartphone or tablet.

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Mobile-Only Online Activities [CHART]

By David Erickson | July 10, 2012

Half of smartphone and tablet users (51.1%) say they now check their email using only their mobile device.

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Marketers' Facebook Advertising Objectives [CHART]

By David Erickson | July 10, 2012

45.9% ranked building awareness and sentiment for their brand as their most important goal.

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Daily Spending By Income, January 2011-June 2012 [CHART]

By David Erickson | July 10, 2012

Average daily spending in June declined among Americans who earn $90,000 or more, falling 15% to $116, from $136 in May.

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Attribution Modeling Use [CHART]

By David Erickson | July 10, 2012

Only 1 in 4 company marketers report engaging in any kind of attribution modeling to give them more insight into the relationship between different channels.

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US Online Ad Spending By Industry, 2011-2016 [CHART]

By David Erickson | July 10, 2012

While aggregate spending will increase over the forecast period, spending in the entertainment sector will actually decline this year.

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American Media & Entertainment Industry Online Ad Spending [CHART]

By David Erickson | July 10, 2012

Online ad spending by the US media and entertainment industries will rise from $2.77 billion in 2012 to $4.34 billion by 2016.

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US Teens' Time Spent Online By Device [CHART]

By David Erickson | July 10, 2012

A May study of US teens by security firm McAfee, for example, showed that teen internet users reported spending 13.5% of their online time on their smartphone.

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Favorite Communication Methods Among American Teen's Friends [CHART]

By David Erickson | July 10, 2012

Nearly half of 13- to 17-year-old respondents said their favorite way to communicate with friends was in person.

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Calculating Social Media ROI [INFOGRAPHIC]

By David Erickson | July 10, 2012

This infographic by Ignite Social Media offers some fairly simple formulas for calculating social media ROI.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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