Archive for July 10, 2012
Why Video Ads Grab Mobile Users' Attention [CHART]
42.9% say they are more likely to focus on ads in video format on a Smartphone or tablet.
Read MoreMobile-Only Online Activities [CHART]
Half of smartphone and tablet users (51.1%) say they now check their email using only their mobile device.
Read MoreMarketers' Facebook Advertising Objectives [CHART]
45.9% ranked building awareness and sentiment for their brand as their most important goal.
Read MoreDaily Spending By Income, January 2011-June 2012 [CHART]
Average daily spending in June declined among Americans who earn $90,000 or more, falling 15% to $116, from $136 in May.
Read MoreAttribution Modeling Use [CHART]
Only 1 in 4 company marketers report engaging in any kind of attribution modeling to give them more insight into the relationship between different channels.
Read MoreUS Online Ad Spending By Industry, 2011-2016 [CHART]
While aggregate spending will increase over the forecast period, spending in the entertainment sector will actually decline this year.
Read MoreAmerican Media & Entertainment Industry Online Ad Spending [CHART]
Online ad spending by the US media and entertainment industries will rise from $2.77 billion in 2012 to $4.34 billion by 2016.
Read MoreUS Teens' Time Spent Online By Device [CHART]
A May study of US teens by security firm McAfee, for example, showed that teen internet users reported spending 13.5% of their online time on their smartphone.
Read MoreFavorite Communication Methods Among American Teen's Friends [CHART]
Nearly half of 13- to 17-year-old respondents said their favorite way to communicate with friends was in person.
Read MoreCalculating Social Media ROI [INFOGRAPHIC]
This infographic by Ignite Social Media offers some fairly simple formulas for calculating social media ROI.
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