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Archive for July 9, 2012

Top Local Search Categories For Q1 2012 [TABLE]

By David Erickson | July 9, 2012

Restaurants led all categories in local online searches in Q1 2012 on the YP Local Ad Network, per a July 2012 report from YP.

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Online Coupon Searches By Category [CHART]

By David Erickson | July 9, 2012

Consumers searching online for coupons and savings are far more likely to be looking for store-centric deals than product-specific promotions.

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US Households With Landlines vs. Mobile Phones, 2008-2011 [CHART]

By David Erickson | July 9, 2012

Survey data released in June by NHIS reveals that more and more American households are abandoning their landlines and going wireless-only.

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Global Internet Growth By Select Countries [CHART]

By David Erickson | July 9, 2012

According to comScore, between April 2011 & April 2012, Italy posted the highest growth in the continent, at 24%, & the fourth-highest growth rate in the world.

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North American Email Marketing Metrics By Industry [CHART]

By David Erickson | July 9, 2012

Apparel retailers in North America had the highest—and a near-perfect—delivery rate.

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US Email Conversion Rates For House vs. Prospect Lists, 2010 & 2012 [CHART]

By David Erickson | July 9, 2012

May 2012 data from the CMO Council showed a significant majority of marketers worldwide (67%) rated email the most successful digital marketing tactic.

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Content For SEO [INFOGRAPHIC]

By David Erickson | July 9, 2012

Brafton created this infographic that illustrates why content is essential for search engine visibility.

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Determining Social Media ROI [INFOGRAPHIC]

By David Erickson | July 9, 2012

InventHelp created this infographic explaining how to determine the ROI of social media marketing because 73% of CEOs think marketers lack business credibility.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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