Mobile Marketing Tactics Worldwide [CHART]

Mobile websites and apps are currently the most widely adopted mobile marketing tactics, used by 46% and 45% of marketers, respectively. And of those marketers without mobile web or app strategies, about three in 10 planned to implement one over the next 12 months. However, the highest percentage of marketers said they planned to make their push into mobile ad campaigns and mobile email programs over the next year. Read the rest at eMarketer.