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Mobile Channels Used For Customer Interaction [CHART]

By David Erickson | July 5, 2012

Chart - Mobile Channels Used For Customer Interaction

1 in 2 company marketers say they are using QR codes to encourage their customers to interact with their brand, per results from an Econsultancy survey released in June 2012, in partnership with Responsys. QR code usage by these respondents surpasses other mobile channels, including creation of applications (35%), mobile commerce (29%) and mobile optimized emails (29%). Roughly one-quarter are using SMS marketing, while less than 1 in 5 are employing location-based marketing. Just 7% have turned to MMS and 2% to NFC.

Agencies show some different patterns with regards to their clients. 54% say their clients use apps to encourage their customers to interact with their brands, while 49% indicate their clients use QR codes. Agencies are more likely than companies to report client use of mobile optimized emails, SMS, and location-based marketing.

According to a Multichannel Merchant survey also released in June, merchants are integrating QR codes into their marketing strategies at a far greater rate this year than last. 47% of respondents this year said they are using QR codes, a dramatic increase from just 8% a year ago. Read the rest at MarketingCharts.

Posted in eCommerce, Email Marketing, Local Internet Marketing, Location-Based Services, Mobile Behavior, Mobile Marketing, Online Behavior and tagged eTailing, LBS, Local Internet Marketing, mCommerce, MMS, Mobile Apps, Mobile Email, Near-Field Communications, NFC, QR Codes, SMS, Text Message Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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