Mobile Content Use By Feature [CHART]
As the running debate between mobile applications and the mobile web continues, the latest comScore Mobile Metrix data shows that for the 3-month period ending in May 2012, use of downloaded apps proved to have a slightly larger mobile subscriber audience than browser use (51.1% vs. 49.8%). Use of downloaded apps increased 1.6% points from the 3-month period ending in February, while browser use gained a relatively smaller 0.6% points. The gap between app and browser use now stands at 1.2% points, after app use first surpassed mobile browser use in the 3-month period ending in November 2011 (44.9% vs. 44.4%).
Texting remained the most common activity in the most recent 3-month period, used by 74.8% of US mobile subscribers, unchanged from the 3-month period ending in February. Other popular activities included accessing of social networking sites or blogs (36.7%), playing games (33.5%), and listening to music on mobile phone (27%). Each of these activities grew from the previous period, with music-listening exhibiting the fastest growth, of 9%. Read the rest at MarketingCharts.