Chart - Local vs. National Canadian Ad Spending By Channel, 2011 & 2016

Borrell Associates, which published a “Canadian Ad Spending” forecast in May, breaks out production costs separately from their ad spending forecast. In addition, they calculate national and local spending individually. Borrell estimates that national spending will decline by 12.9% from 2011 to 2016, with the biggest drops in network TV and directory spending at 41.9% and 41.4%, respectively. Read the rest at eMarketer.