American Sports Site Visitors By Generation [CHART]
In a Deloitte study of internet users’ online usage during 2011, 19% of US respondents cited “reading/watching sports content” among activities they did on a daily basis. And a year-long Experian Simmons National Consumer Study, concluded last November, found one internet user in five had gone to online sports sites within the 30 days before being questioned. Among adults under age 35, one in four did. Read the rest at eMarketer.