American Sports Fan Demographics [CHART]

By David Erickson | July 5, 2012

The patterns of modern fandom matter to marketers because the sports audience in the US is huge. In a Marist Poll conducted in November 2011, 61% of adults answered affirmatively when asked, “Do you consider yourself to be a sports fan, or not?” Read the rest at eMarketer.

Posted in Baby Boomers, Demographics, Event Marketing, Generation X, Generations, GI Generation, Millennials, Silent Generation and tagged Gender, Men, Sports Fans, Sports Marketing, Women