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Archive for July 5, 2012

Local vs. National Canadian Ad Spending By Channel, 2011 & 2016 [CHART]

By David Erickson | July 5, 2012

Borrell estimates that national spending will decline by 12.9% from 2011 to 2016, with the biggest drops in network TV and directory spending at 41.9% and 41.4%, respectively.

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Canadian Ad Spending, 2010-2016 [CHART]

By David Erickson | July 5, 2012

eMarketer estimates total ad spending in Canada will reach $13.51 billion in 2012, for growth of 5.8% over 2011.

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American Sports Site Visitors By Generation [CHART]

By David Erickson | July 5, 2012

And a year-long Experian Simmons National Consumer Study, concluded last November, found one internet user in five had gone to online sports sites within the 30 days before being questioned.

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American Sports Fan Demographics [CHART]

By David Erickson | July 5, 2012

61% of adults consider themselves a sports fan, according to a Marist Poll conducted in November 2011.

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Mobile Marketing Tactics Worldwide [CHART]

By David Erickson | July 5, 2012

Mobile websites and apps are currently the most widely adopted mobile marketing tactics, used by 46% and 45% of marketers, respectively.

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Growth Of Marketing Channels & Devices Tops List Of Challenges For Companies Worldwide [CHART]

By David Erickson | July 5, 2012

The poll found that the largest percentage of respondents, 41%, named the growth of marketing channels and devices as the top challenge to their company over the next few years.

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Mobile Channels Used For Customer Interaction [CHART]

By David Erickson | July 5, 2012

1 in 2 company marketers say they are using QR codes to encourage their customers to interact with their brand.

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Mobile Content Use By Feature [CHART]

By David Erickson | July 5, 2012

comScore Mobile Metrix data shows that for the 3-month period ending in May 2012, use of downloaded apps proved to have a slightly larger mobile subscriber audience than browser use (51.1% vs. 49.8%).

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Ad Spending Growth Rates In The UK By Category [TABLE]

By David Erickson | July 5, 2012

Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.

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Americans' Attitudes Toward Hard Work & Success By Various Demographics [CHART]

By David Erickson | July 5, 2012

7 in 10 of Americans believe that with hard work they can accomplish anything, while 28% believe that success is dependent upon factors like connections, inherited wealth and sheer luck.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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