Contextually Relevant Video Ads' Effect On Women's Attention [CHART]
Most of the online women surveyed indicated, at least indirectly, that contextual relevance was particularly important to them. Asked about online video ads “irrelevant to the site” (though not necessarily irrelevant to them), 70% said they were more likely to ignore them. Meanwhile, nearly as many said they were more likely to pay attention to ads that were contextually relevant to the site. Read the rest at eMarketer.