Women's Attitudes Toward Contextually Relevant Video Ads
In the case of online video ads, Dynamic Logic surveyed US online women in March 2012 on behalf of contextual advertising firm Vibrant Media to discover their attitudes about contextual targeting. The women surveyed said contextual video ads made them feel more favorably toward both the brand (62%) and the site where they saw the ad (56%), making contextual targeting for video a win-win for publishers and advertisers. Half of respondents said their overall browsing experience was more valuable because the ads were perceived as relevant to what they were doing at the time—that is, relevant to the content of the webpage. Read the rest at eMarketer.