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Archive for July 3, 2012

Women's Attitudes Toward Contextually Relevant Video Ads

By David Erickson | July 3, 2012

Contextual video ads made women feel more favorably toward both the brand (62%) and the site where they saw the ad (56%).

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Pinterest Purchasing By Gender [CHART]

By David Erickson | July 3, 2012

Men report being more than twice as likely as women to have purchased a product or service after discovering it on Pinterest, per results of a Compete survey.

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eCommerce Sites' Traffic Referral Sources [CHART]

By David Erickson | July 3, 2012

Social media may be getting all the buzz these days, but search engines still refer far more traffic to e-commerce sites, according to a new report from Monetate.

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Blog Purchase Influence By Generation [CHART]

By David Erickson | July 3, 2012

Roughly two-thirds of consumers who visit or read blogs say that their purchasing decisions are influenced by brand mentions or promotions within the blog’s content, according to survey results released in June 2012 by Burst Media.

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Cross-Channel Effectiveness

By David Erickson | July 3, 2012

A plurality of marketers and agencies believe that a clearly defined strategy is the most important factor enabling effective coordination of cross-channel marketing campaigns

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Global Business Social Media Use By Channel [CHART]

By David Erickson | July 3, 2012

Business executives in the US and several countries in Europe (Belgium, France, Germany, the Netherlands and the UK) reported that a majority of their companies were active on social media websites

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Leading Business Use Of Social Media According To Financial Advisors [CHART]

By David Erickson | July 3, 2012

The survey found that of those using social media with business in mind, the highest percentage of respondents (21%) used the networks to find expert commentary and insights.

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Financial Advisors' Use Of Social Media By Channel

By David Erickson | July 3, 2012

A Q1 2012 survey of US financial professionals found that almost nine in 10 had an account on at least one social media service.

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Top 3 Categories Of 2008 Olympic Content Consumed Via Mobile [CHART]

By David Erickson | July 3, 2012

Mobile will be particularly important for those looking to check in on Olympic event results, which is what Nielsen found to be the top mobile internet activity planned by US and UK users in 2008.

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Intended 2012 London Olympics Media Consumption [CHART]

By David Erickson | July 3, 2012

Research from Deloitte indicates that between 15% and 26% of internet users in France, Germany, the UK and US will watch at least some of the games on a PC or tablet—and in Germany, nearly half will watch via the mobile web.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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