Chart - The Engagement & ROI Of Personalization

Although social graph data is the type of information used by the fewest digital marketers to personalize the online experience, the vast majority who use this data report a high impact on ROI and engagement, per results from an Econsultancy survey released in June 2012, in association with Adobe. Just 6% report using social graph data for personalization, but 88% of those say it has a high impact on both ROI and engagement. By comparison, a plurality (34%) personalize based on personal data such as name and gender, with a relatively smaller 53% saying that this is highly effective for their ROI, and 71% saying it has a high impact on engagement. Read the rest at MarketingCharts.