Companies around the world are adopting social media as part of their business practices, with 61% in 6 US and European markets on Facebook, 39% on Twitter and 29% on LinkedIn. But, just 12% have fully integrated social media into their business processes, according to a June 2012 report from InSites Consulting, in partnership with SSI and No Problem!.
“Integration” signifies that social media are incorporated into business processes, rather than bolted on. In an integrated company, all employees tend to have access to social media (52% of companies currently claim this), employees are empowered to discuss their work on social media (41%), and employees are encouraged to communicate online with customers and consumers (44%). Read the rest at MarketingCharts.