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Archive for June 28, 2012

Profitability Of Multichannel Retail Customers [CHART]

By David Erickson | June 28, 2012

50% of multichannel retail customers are significantly more profitable than single-channel customers.

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American TV & Online Video Viewers By Device [CHART]

By David Erickson | June 28, 2012

Despite the growing use of second- and third-screen devices, TVs remain the dominant way that people get their video fix.

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Devices Used To Watch TV & Online Video [CHART]

By David Erickson | June 28, 2012

91.7% of consumers have watched video content on another device besides a television.

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Best Tweeting Days By Industry [TABLE]

By David Erickson | June 28, 2012

Although only 19% of brand tweets are published on weekends, these tweets show engagement rates that are 17% higher than weekdays, according to a June 2012 Buddy Media report.

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US Consumer Trust In Personal Information Online Security [CHART]

By David Erickson | June 28, 2012

Only a minority of US consumers have complete trust that companies protect their personal information online, according to the Q2 2012 TRUSTe Privacy Index.

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29% Of Companies Don't Do Social Media [CHART]

By David Erickson | June 28, 2012

Companies around the world are adopting social media as part of their business practices, with 61% in 6 US and European markets on Facebook, 39% on Twitter and 29% on LinkedIn.

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Favorite Ways Teens Communicate With Friends [CHART]

By David Erickson | June 28, 2012

Teens are avid social media users, but when it comes to their preferred methods of communication with friends, social networks barely register, per findings from a Common Sense Media report released in June 2012.

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Benefits Of Online Collaboration Tools [TABLE]

By David Erickson | June 28, 2012

71% of client-side marketers view a single collaboration system as a differentiator for an agency over its competition, per findings from a Central Desktop survey released in June 2012.

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Corporations & Customer Conversations [CHART]

By David Erickson | June 28, 2012

Companies increasingly value customer conversations through online and offline media, and 40% engage customers in conversations about their brands or sectors, double the proportion who did so 2010.

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Top 10 Developing Markets With eCommerce Potential [TABLE]

By David Erickson | June 28, 2012

China beats out Brazil as the developing market with the most near-term eCommerce potential, according to a study released in June 2012 by A.T. Kearney.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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