Archive for June 28, 2012
Profitability Of Multichannel Retail Customers [CHART]
50% of multichannel retail customers are significantly more profitable than single-channel customers.
Read MoreAmerican TV & Online Video Viewers By Device [CHART]
Despite the growing use of second- and third-screen devices, TVs remain the dominant way that people get their video fix.
Read MoreDevices Used To Watch TV & Online Video [CHART]
91.7% of consumers have watched video content on another device besides a television.
Read MoreBest Tweeting Days By Industry [TABLE]
Although only 19% of brand tweets are published on weekends, these tweets show engagement rates that are 17% higher than weekdays, according to a June 2012 Buddy Media report.
Read MoreUS Consumer Trust In Personal Information Online Security [CHART]
Only a minority of US consumers have complete trust that companies protect their personal information online, according to the Q2 2012 TRUSTe Privacy Index.
Read More29% Of Companies Don't Do Social Media [CHART]
Companies around the world are adopting social media as part of their business practices, with 61% in 6 US and European markets on Facebook, 39% on Twitter and 29% on LinkedIn.
Read MoreFavorite Ways Teens Communicate With Friends [CHART]
Teens are avid social media users, but when it comes to their preferred methods of communication with friends, social networks barely register, per findings from a Common Sense Media report released in June 2012.
Read MoreBenefits Of Online Collaboration Tools [TABLE]
71% of client-side marketers view a single collaboration system as a differentiator for an agency over its competition, per findings from a Central Desktop survey released in June 2012.
Read MoreCorporations & Customer Conversations [CHART]
Companies increasingly value customer conversations through online and offline media, and 40% engage customers in conversations about their brands or sectors, double the proportion who did so 2010.
Read MoreTop 10 Developing Markets With eCommerce Potential [TABLE]
China beats out Brazil as the developing market with the most near-term eCommerce potential, according to a study released in June 2012 by A.T. Kearney.
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