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Archive for June 27, 2012

Retail Trends In The Next Five Years [TABLE]

By David Erickson | June 27, 2012

75% of US retailers believe that developing a more engaging in-store customer experience is going to be critical to their business in the next 5 years, according to a Motorola Solutions survey released in June 2012.

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Consumer Attitudes Toward House vs. National Brands By Income [CHART]

By David Erickson | June 27, 2012

Although adoption of store brands has slowed, the switch many CPG shoppers made from national brands over the last few years has stuck, according to findings from an Acosta report released in June 2012.

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eTailer Customer Lifetime Value By Customer Type [CHART]

By David Erickson | June 27, 2012

Flash sale retailers capture an additional 385% of the amount a customer spends in their first 30 days during the remainder of their first year as a customer, according to a report released in June 2012 by RJMetrics.

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Top Benefits Of Social Media Marketing According To Canadian Execs [TABLE]

By David Erickson | June 27, 2012

35% of business executives in Canada reported already heavily using social media because it provided a good opportunity for their company.

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Frequency Of Mobile Video/TV Consumption Among US Smart Phone/Tablet Users [TABLE]

By David Erickson | June 27, 2012

According to an April comScore MobiLens study, 53% of US tablet users watched mobile video or TV at least once that month, compared to only 20% of smartphone users.

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Top 8 Types Of Videos Tablet Users Favor [CHART]

By David Erickson | June 27, 2012

Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users.

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Top Content Consumed Weekly On Tablets [CHART]

By David Erickson | June 27, 2012

According to a March 2012 Online Publishers Association study, accessing content & information was the top reason US tablet users reached for their devices.

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Why Facebook Users Like Brands vs. Why Marketers Think They Do [CHART]

By David Erickson | June 27, 2012

The link between social media and loyalty seems to be on the minds of many, but user behavior on social networks is still misunderstood.

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Top 5 Ways Companies Can Build Customer Loyalty [CHART]

By David Erickson | June 27, 2012

While loyalty programs have been popular in the US for years—with the average American consumer belonging to 18 loyalty programs according to loyalty marketing publisher COLLOQUY—whether these members are active is another story.

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Top 15 Facebook Ad Targeting Options [CHART]

By David Erickson | June 27, 2012

According to Social Fresh, the most common targeting criterion has been age, used either, always or often by 55% of US respondents to a March 2012 survey.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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