Product Categories Purchased Online [CHART]
Online consumers spent 33% to 45% of their monthly beauty and personal care budgets online, according to a March 2012 survey of online buyers in North America conducted by A.T. Kearney. Shoppers are using both etailers and brick-and-mortar stores to purchase these types of consumer packaged goods, meaning that brands need to step up multichannel marketing efforts to reach their clients wherever they are buying.
Almost six in 10 online buyers said they had purchased beauty or personal care products online in the last year, making it the fourth most popular online product category among consumers. Read the rest at eMarketer.