Types Of Mobile Marketing Currently Used Globally [CHART]

Chart - Types of Current Mobile Marketing Used GloballyAmong those executives already in mobile marketing, optimizing websites for mobile devices held the top spot as the most frequently used mobile marketing technique, cited by 70% of respondents. In second place were mobile apps, used by 55% of these marketers. Interestingly, 49% said they used QR codes, despite some unfamiliarity among consumers with what the codes are and how they are used. The advantages of these 2-D barcodes, which allow marketers to leverage the visual engagement of print ads and lead their audience to mobile channels, seem to outweigh any consumer confusion. Read the rest at eMarketer.