Chart - Important Attributes to eShoppers for Beauty and Personal Care Products

Fully 96% of online buyers shopping for personal care and beauty products said the ability to find a specific product was their topmost desire from an online retailer, followed closely by free shipping (93%), finding a favored brand (92%) and then best price (90%). Interestingly, online buyers indicated that receiving free samples and reading product reviews were features that were not nearly as important to them. Read the rest at eMarketer.