Global Marketing Budgets, October 2011-June 2012 [CHART]
warc-global-mktg-budgets-june-2012.pngSentiment regarding budgets took a steep fall among global marketers, finds Warc [pdf] in its June 2012 Global Marketing Index (GMI). The budget component score of the index fell to 47.3 in June, down from 50.3 in May and 53.7 in April, as marketers’ confidence waned in the face of risks to global economic recovery.
June’s score is the lowest since January, and is the second consecutive month with a decline, following 7 consecutive months of improvement. Read the rest at MarketingCharts.