Target's Facebook Fans & Friends Purchase Behavior [CHART]


The data showcased how earned media activity on Facebook affected consumers’ offline and online purchases. After being exposed to an earned brand impression from retailer Target on Facebook, 4% of fans made a purchase during the next four weeks, compared to 3.3% of fans in the control group. In addition, friends of fans who were also exposed to the brand messaging had a higher purchase incidence rate than friends of fans in the control group. Read the rest at eMarketer.