Preferred Feedback Channel By Generation [CHART]


When Maritz broke its data down among age groups, it found that the type of contact consumers favored to reach companies was closely linked to users’ age. Younger customers were more likely to embrace public feedback on a social network, while older consumers preferred older methods of direct contact with a company. Unsurprisingly, those ages 18 to 24 were much more likely than any other age group to prefer delivering feedback via Facebook. Read the rest at eMarketer.