eShoppers Who Have Purchased Due To Facebook Ads or Comments, by Generation [CHART]

By David Erickson | June 21, 2012

A June 2012 study from Reuters and Ipsos found that only 20% of US Facebook users said they had bought products because of ads or comments they saw on Facebook. Read the rest at eMarketer.

Posted in Advertising, Baby Boomers, Generation X, Generations, GI Generation, Online Behavior, Silent Generation, Social Media Advertising, Social Media Marketing and tagged Commenting, Facebook, Facebook Advertising, Millenials, Social Media