Archive for June 21, 2012
How Consumers Believe Businesses Use Online Publicly-Available Information [CHART]
via emarketer.com Only 34% of respondents were aware that browsing history was used to provide product recommendations, and 37% were aware of search engine data being leveraged in the same way. When told how the data was being used, respondents showed the most discomfort with these approaches. Read the rest at eMarketer.
Read MorePreferred Feedback Channel By Generation [CHART]
via emarketer.com When Maritz broke its data down among age groups, it found that the type of contact consumers favored to reach companies was closely linked to users’ age. Younger customers were more likely to embrace public feedback on a social network, while older consumers preferred older methods of direct contact with a company. Unsurprisingly,…
Read MoreFeedback Channels Online Consumers Know Of & Prefer [CHART]
via emarketer.com When it comes to making their voices heard to businesses, customers are showing they’re not shy about taking to the web. An April 2012 survey of US internet users conducted by Maritz Research found that, overall, consumers preferred using email to making a phone call when they sought to provide businesses with direct…
Read MoreTarget's Facebook Fans & Friends Purchase Behavior [CHART]
via emarketer.com The data showcased how earned media activity on Facebook affected consumers’ offline and online purchases. After being exposed to an earned brand impression from retailer Target on Facebook, 4% of fans made a purchase during the next four weeks, compared to 3.3% of fans in the control group. In addition, friends of fans…
Read MoreeShoppers Who Have Purchased Due To Facebook Ads or Comments, by Generation [CHART]
via emarketer.com A June 2012 study from Reuters and Ipsos found that only 20% of US Facebook users said they had bought products because of ads or comments they saw on Facebook. Read the rest at eMarketer.
Read MoreGlobal Digital Journalism [INFOGRAPHIC]
via mediabistro.com
Read MoreHow Journalists Worldwide Source Stories [CHART]
via mediabistro.com In their Digital Journalism Study, Oriella surveyed 600 journalists and discovered that more than half (55 percent) used social channels such as Twitter and Facebook to find stories from known sources, and 43 percent verified existing stories using these tools. 26 percent of respondents said that they used social media to find stories…
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