US Political Ad Spending By Media, 2008 & 2012 [CHART]


Research firm Borrell Associates in March estimated that US political ad spending on the internet would total $159.2 million this year, thanks to all of the attention being paid to the presidential race. While that figure represents only 1.5% of total political ad spending this year, it’s also a massive 617% increase from the $22.2 million the firm estimated was spent on online political ads in 2008. Read the rest at eMarketer.