Perceived Risks vs. Benefits Of Location-Based Services [CHART]


Consumers are taking to the use of location-based services on mobile devices because of the convenience such services offer. A March 2012 poll of US mobile app users by global security association ISACA found that 58% of those who had smart devices had used location-based apps, compared with only 15% who had not. But users continue to have significant concerns regarding security and privacy issues when using portable devices. Read the rest at eMarkerer.