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A clear, lenient return policy can go a long way in building good will with customers who don’t want to feel penalized for returning items. Almost half of shoppers would shop more often with a retailer with a clear return policy, and the same number would recommend the retailer to a friend as a result of such a policy. Better policies in this area have the potential to build customer loyalty, as well as new customer traffic driven by word-of-mouth recommendations. Read the rest at eMarketer.