Campaign Goals For Finance Mobile Ads [CHART]
Advertisers said they were centering mobile finance campaigns on lead generation and registering potential customers; 70% of respondents named that as their top goal. Maintaining a market presence was a distant second at 16%. Those goals differed substantially from those of advertisers overall, which were more evenly split between focusing on lead generation/registrations and sustaining market presence, with market presence edging out lead generation. Read the rest at eMarketer.