53% Of Seniors Are Online [CHART]
The proportion of American adults aged over 65 who use the internet or email has passed the 50% threshold for the first time, reaching 53% in April 2012, per survey results [pdf] released in June by the Pew Internet & American Life Project. This represents a significant uptick in growth: in August 2011 just 41% of seniors were using the internet or email, and the proportion had only grown by 3% points from August 2008. Although online access by seniors remains well behind the 82% average for American adults aged over 18, seniors’ frequency of use is much closer to their younger counterparts. Indeed, 70% of internet users aged over 65 say they use the internet on a typical day. This compares to 87% of internet users aged 18-29 who do so on a typical day, the highest of all age groups. Read the rest at MarketingCharts.