Multitainment Behavior By Device [CHART]

Devices People Use While Watching Live TV vs DVR

Part of the increase in online activity by consumers is no doubt occurring when they are watching television. In the IAB and Ipsos MediaCT HearWatchSay survey of “media-savvy” consumers, almost two-thirds of respondents said they had used another device the last time they watched live TV. And overall, those using a digital device to discuss or otherwise interact with a TV show preferred their smartphones to either tablets or computers. Read the rest at eMarketer.