via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for…

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Middle East and Africa together experienced a 33.9% increase in social network users in 2011, while Asia-Pacific’s user population grew 27.5%. Both regions will continue to see double-digit percentage gains through 2014. By contrast, North America’s growth rate was just 9.5% in 2011 and is expected to fall to 4% by 2014. Read the rest…

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via emarketer.com Automotive repair and service searches also saw a 25% quarter-over-quarter increase in Q4 2011, likely caused by consumers seeking end-of-year discounts from dealerships. Queries for financial services, real estate, and physicians and surgeons rounded out the top search categories at third, fourth and fifth, respectively. Auto parts and supplies ranked ninth. Read the…

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