via marketingcharts.com iPhone users are far more likely than Android or Blackberry device users to use Wi-Fi, finds Jumptap in an April 2012 report. Looking at data from its network of more than 107 million unique visitors in March, Jumptap found that iPhone users were 66% more likely to use Wi-Fi than Android users (58% […]
via marketingcharts.com Despite a challenging global economy, worldwide advertising spend on TV, magazines, newspapers, and radio posted a 7.3% rise year-over-year in 2011 to $498 billion, according to [download page] an April 2012 report from Nielsen. Spending in Q4 was up 6.2% from a year earlier, closing at $131 billion. In the US, advertising spend […]
via emarketer.com Publishers like YouTube are already embracing this metric as a way for brands to both measure and pay for ad performance. Its TrueView product allows advertisers to pay only for video ads that consumers have viewed for at least 30 seconds or to completion, depending on the length of the ad. According to […]
via emarketer.com Others are attempting to roll digital measurement into the larger branding evaluation picture by importing traditional offline count metrics like the gross rating point (GRP). A December 2011 survey from DIGIDAY and Vizu of North American marketers found this mixture was the most popular method for calculating online marketing ROI. Read the reast […]
via minonline.com As expected, more than 90% of ads appear in tablet magazine apps correspond with ads also in the print title. For now, at least, the tablet is not helping publishers expand their advertising base, the metric suggests. On average the apps ran only about 60% of the number of ads as their print […]
via paidcontent.org In America, some 86 percent of smartphone owners say they use their their phones as a second screen at least some of the time. Among U.S. tablet owners, 26 percent describe their second-screen behavior as fairly avid, checking in several times a day (only 12 percent of surveyed Germans describe this kind of […]
via paidcontent.org There’s been avid interest among private equity in TV “check-in” start-ups like GetGlue and Shazam — and this may be one reason why: New research from Nielsen found that 88 percent of U.S. tablet owners use their devices while they watch television. Read the rest at paidContent.
via c-e.com A recent study found that consumers in their 20s (“digital natives”) switch media venues about 27 times per nonworking hour—the equivalent of more than 13 times during a standard half-hour TV show. The study of consumer media habits was commissioned by Time Warner’s’s Time Inc. and conducted by Boston’s Innerscope Research. Though it […]