via marketingprofs.com Younger smartphone owners are more likely than older ones to use both location-based information services and geosocial check-in services: 80% of those age 18-29 use location-based services, compared with 75% of those age 30-49 and 64% of those age 50+. 23% of those age 18-29 use geosocial services, compared with 17% of those […]
via marketingprofs.com Growing numbers of smartphone owners are using location-based information services: Nearly three-quarters (74%) say they use their smartphone to get real-time location-based information, up from the 55% who said so a year earlier, according to a study by Pew Research. Moreover, 18% of surveyed smartphone owners say they use a geosocial service such […]
via marketingcharts.com A high proportion of digital marketers who are using tag management technology report significant benefits from doing so, in some cases exceeding the expectations of those who are contemplating implementation of a tag management solution, according to [download page] an Econsultancy survey commissioned by Tealium and released in May 2012. The overwhelming majority […]
via marketingcharts.com An overwhelming preference among affluent males (70%) to research and buy online as opposed to researching online and purchasing in store, provides unique opportunities for advertisers to capitalize on this audience’s behaviors. And while the majority of purchases are still made on PCs, the affluent male is doing more and more research on […]
via emarketer.com Although the two growth estimates show a huge variance, both figures are considerable. The increase is due to two factors: First, eMarketer estimates that online buyers will approach 70% of all internet users in 2012, for a total of 9.5 million. Second, GroupM estimates that the average consumer in Australia will spend $2,108 […]
via emarketer.com In the US, in almost every instance, costs per click and CPMs were higher for both genders than worldwide rates in each quarter of 2011, and clickthrough rates tended to be higher too. Similar to worldwide behaviors, differences between the clicking rates of men and women were pronounced in the US: During Q4, […]
via emarketer.com Worldwide, AdParlor found that the average clickthrough rate for men on Facebook ads was 0.066% in Q1 of this year and 0.048% in Q2. Women, by contrast, clicked at rates of 0.073% in Q1 and 0.063% in Q2—differences of 10.6% and 31.3%, respectively. Read the rest at eMarketer.
via emarketer.com Given US Asians’ high involvement with the internet and with mobile, it is not surprising that they also have taken to the mobile internet in above-average numbers. eMarketer estimated in April that 45.1% will be mobile internet users this year (vs. 38.5% of the general population), and it forecasts a rise to 63.0% […]
via emarketer.com Asians are the fastest-growing racial group in the US, with their numbers having reached 17.3 million as of 2010. But “groups” would be a more accurate term, as US Asians are split among highly distinct ethnicities. Read the rest at eMarketing.
via emarketer.com Applying cross-channel lessons was a priority for only 13.1% of marketers, and even fewer agencies and publishers, and while attribution across channels and forming a unified customer view were more popular priorities, they still made the list for less than a third of respondents in any group. Read the rest at eMarketer.