via marketingcharts.com Data from Euro RSCG Worldwide’s “This Digital Life” indicates that a high proportion of global consumers worry about the privacy habits of Millennials. In fact, 61% of those aged over 55 worry about the impact digital technology and social media are having on young people, with 57% of 35-54-year-olds and 53% of 18-34-year-olds […]
via marketingcharts.com The majority of consumers of all ages across the world feel that people share too much about their personal thoughts and experiences online, with 71% of those 55 and older saying a return to more privacy is needed, and 62% of 35-54-year-olds and 57% of 18-34-year-olds agreeing, according to an Euro RSCG Worldwide […]
via marketingcharts.com Social networks may be spreading like wildfire (with Facebook now reporting 900 million monthly users), but they don’t hold a candle to TV in many parts of the world, reports Ipsos in April 2012 survey results. In fact, almost 3 in 5 global consumers say they would pass on social networks if staying […]
via marketingcharts.com Modernity doesn’t equate to progress for a large proportion of consumers across the world, finds Euro RSCG Worldwide in a survey of more than 7,000 adults in 19 countries. Comparing results from mainstream consumers and “prosumers” (those who are leading-edge, making up 16% of the sample), the survey finds that 62% of prosumers […]
via marketingcharts.com Looking at how online spending has changed since the start of the global recession, WorldPay discovered that 63% of consumers in China report spending more online, compared to just 5% who say they spend less. This net growth of 58% was far higher than the nearest country, India, with net growth of 30% […]
via marketingcharts.com US consumers spend 23% of their disposable income online, slightly higher than the 22% average across 15 countries studied by WorldPay [download page] in an April 2012 report. Online consumers in India were found to spend the greatest share of their disposable income online, at 33%, followed by those in China (31%), Brazil […]
via emarketer.com In March 2012, Eurostat, the statistical agency of the EU, released 2011 demographic data on online buyers. The survey found that internet users in Germany ages 25 to 34 were the most likely to have purchased online, at 79%, followed by users ages 35 to 44 at 70%. Read the rest at eMarketer.
via emarketer.com B2C ecommerce sales in Germany reached €6.34 billion ($8.81 billion) in Q1 2012—18% more than the Q1 2011 total, according to the April 2012 report, “Interaktiver Handel in Deutschland” issued by the Bundesverband des Deutschen Versandhandels (bvh), known in English as the German E-Commerce and Distance Selling Association. Read the rest at eMarketer.
via emarketer.com A year-long survey by Experian Simmons that concluded at the end of November 2011 got a glimpse at some of these differences. Black mobile phone owners were more likely than their white counterparts (19.5% vs. 11.8%) and respondents in general (13.7%) to agree with the statement, “My [mobile] phone is an expression of […]
via emarketer.com Black consumers became smartphone users early and in large numbers. But they no longer constitute an oversized portion of the smartphone population, as the penetration rate among white consumers has accelerated. Black consumers’ smartphone penetration rate this year will be slightly lower than that of whites and the US population in general, eMarketer […]