n via emarketer.com eMarketer estimates nearly 116 million Americans will use a smartphone at least monthly by the end of this year, up from 93.1 million in 2011. By 2013, they will represent over half of all mobile phone users, and by 2016, nearly three in five consumers will have a smartphone. Red the rest […]
via marketplace.org You’ve heard of popup stores, right? Companies setting up storefronts that might only be around for a week or a day or even just a couple of hours. It’s a marketing gimmick, a not-so-sublte attempt to gin up consumer excitement over one thing or another. In Oakland, Calif., they’ve taken it to the […]
Kai Ryssdal discusses the rise of the eTextbook.
via emarketer.com In February 2012, eMarketer estimated that Facebook users in Latin America, including internet users of any age logging on via any device, will reach 207.3 million in 2014. At that point, they will account for nearly 70% of internet users in the region and more than a third of the total population. Read […]
via emarketer.com Internet usage is spreading rapidly in Latin America, and users in several countries are spending more time online than the worldwide average, according to December 2011 research from comScore. Among Latin American populations, internet users in Brazil spent the most time online that month, at 27 hours on average, followed by Mexico and […]
via emarketer.com The highest percentage of respondents, 28%, said they arrived at a website by typing in a web address. But search was a close second, at 27%. Read the rest at eMarketer.
via emarketer.com Of those who visited a travel or hospitality site, 26% said they did so to make a reservation. One in five arrived at a site in search of information about hotels, and the same percentage of respondents said they were looking for price information. Read the rest at eMarketer.
via emarketer.com According to the survey, 30% of those who visited a site to make a booking—but did not complete one—said price was the reason they stopped shopping. But after price, functionality and site design were among the biggest stumbling blocks for prospective customers. iPerceptions found that 12% of those who did not finalize a […]
via emarketer.com The benefits of social media were especially pronounced in a few select areas. Fully 84% of executives polled said that social media campaigns had increased the effectiveness of marketing and sales efforts, while 81% said a social media presence had helped their companies increase market share. Read the rest at eMarketer.
via emarketer.com Companies should use social media to create spaces for consumers to have meaningful conversations with employees and other stakeholders. Almost seven in 10 respondents said they had seen a spike in their sales by letting customers talk about their brands on social media platforms, even if some of that dialogue was negative. This […]