This inforgaphic from Promo illustrates what, where and why people share content on social media.
Is mobile gaming a relaxing pastime? Nearly 40% of players think so, which is good news for mobile ad buyers, because many gamers say they tend to be more receptive to ads when they’re in a relaxed mood.
Media subscription services for video, music and software have become so ingrained in our routines that for many, monthly fees are just a part of life. But consumers can only budget so much for these conveniences. Are media budgets squeezing out meal kits and other subscription box services?
Despite persistent gloom and doom surrounding the retail industry, the first half of the year has been positive for most product categories. According to the newly released monthly retail sales report from the US Census Bureau, for H1 2018, retail sales (excluding auto parts and gasoline) totaled $2.06 billion, up 4.9% year over year.
Marketing reports for July 2018 including NPR/Edison Smart Audio; Return Path’s State of Email Marketing; Merkle’s Q2 2018 Digital Marketing; Nielsen’s US Music Mid-Year 2018; Gallup’s Confidence survey; Netbase’s Top 100 Global Brand Love List; MRINetwork’s 2018 Reputation Management study; comScore’s State of OTT; plenty from Pew; and many more reports.
88.9% of worldwide influencers said they were using Instagram for influencer marketing campaigns more than they did one year ago.
When it comes to the US ecommerce market, Amazon is leaving the competition in the dust. This year, the online shopping juggernaut will capture 49.1% of the market.
This infographic from Campaign Monitor illustrates ten do’s and ten don’ts that should be fundamental practices for every email marketer.
This infographic from MarketingProfs illustrates the importance of five online marketing KPIs.
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report [PDF] from Evergage and Researchscape International, which surveyed 300 marketers on their personalization efforts.