More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
A third or more of American technology professionals said barriers to Internet of Things data and analytics include giving context to the data.
Some 40% of respondents cited lack of budget as one of the primary obstacles to VR development.
US developers at virtual reality development companies or working on VR products are interestingly more enthusiastic about the long-term future of augmented reality.
More than 52 million people in the US will use Twitter on a monthly basis.
But only 29% of US adults think leaders of other countries respect President Donald Trump, according to a new Gallup poll.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults.
Considering that adults in the US visit an average of only about 50 sites per month, driving user loyalty is an important factor for brands today.
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.