In BuzzSumo’s survey of 100 million headlines, the three word phrases or trigrams that gained the most Facebook engagements (likes, shares, comments) were Will Make You, This Is Why, and Can We Guess. See the chart that includes the rest.
Virtually all programmatic decision-makers are concerned about fake news in programmatic advertising, reports BrightRoll.
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
For the time being, the most common use cases for Smart Speakers among households owning these devices are general questions, weather and streaming music.
American adults’ biggest financial worry is the inability to pay the medical costs in the event of a serious illness or accident.
The top marketing priority for the coming year is actually converting contacts and leads to customers, cited by 70% of respondents.
One in four US internet users have stopped using products or services from a company in the last three months because of its political leanings or because of protests or boycotts.
According to eMarketer estimates, 35.6 million Americans will use a voice-activated assistant device at least once a month this year—that’s a jump of 128.9% over 2016.
Teens in the US are split when it comes to trusting the advertisements they see, read or hear.
According to data from SimilarWeb, Airbnb, one of the biggest successes of the sharing economy, is now drawing more traffic than any other hotel brand or metasearch site.