One-third of ad and marketing execs said social messaging would sway their efforts in 2018, making it the top choice among survey respondents.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
This infographic by The Business Backer highlights many of the dos, don’ts, and tips for using email professionally.
How often do executives submit personal rather than business emails when completing forms for content downloads?
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
The Bing Network accounts for 1 in every 3 explicit core search queries in the US, totaling 5 billion monthly, according to the breakdown, which cites comScore data.
Content creation, online advertising/media placement and branding/public relations are the tactics receiving the most budget allocations, followed by email marketing and traditional ads.
This infographic from Koeppel Direct illustrates the rise of live video streaming.
Smartphones are maligned for many things, but they might actually be helping improve the health of at least some users.