Topping the list of email list growth tactics is social media advertising, cited by almost half of respondents as being among their most effective tactics.
Youth appear to feel more strongly than their older counterparts about brands taking stands on social issues.
Americans are more likely to trust news that they read about in the ewspaper or see on TV than they are to trust what they read online.
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.
When it comes to rating the honest and ethical standards of people in various professions, American adults rate medical professionals highly.
Video streaming quality issues continue to be a big problem for the advertising and media industries.
Some 78% of high school and college student respondents said they use Snapchat on a daily basis.
More hotel professionals are increasing their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests,
Americans are spending more time within mobile apps and less time within mobile browsers.
Roughly seven in 10 US teen smartphone users spend at least three hours per day watching video on their phones.