Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases.
30% of Smart Speaker owners have purchased an item online using their device, and about 1 in 8 (13%) have ordered food or services.
This infographic illustrates the fundamentals of using Google Analytics for your small business.
This infographic illustrates the building blocks of digital transformation, including breaking down silos, establishing strategy, optimization efforts, implementing reporting and attribution, and executing tactics.
Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
This year, 40.7 million people of any age in the US will use an Amazon Echo at least once a month, equating to two-thirds of smart speaker users.
These are the top actions taken by American mobile users after hearing a podcast ad, according to research conducted by Magid.
Nearly seven in 10 respondents who owned cryptocurrency said they plan to increase their investment in the next 12 months.
Keeping up with technology isn’t the most pressing concern among grocers (that would be labor issues or competitive threats), but it’s definitely on their minds. In fact, it was the third most cited concern in the annual Progressive Grocer survey, up from ninth place last year.
This infographic illustrates five steps to take to determine what your ideal audience members look like in order to build your marketing personas.