Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
B2B buyers are, in large part, willing to share their name, company and email address in exchange for content.
Meeker’s annual Internet Trends Report is always highly-anticipated and this year is no different. The 2017 Internet Trends report was released at the Recode conference this year.
This infographic from M2 Onhold illustrates how Snapchat can be used for marketing purposes.
This infographic isn’t backed by any research but strikes me as true, based on how people use the differnet channels.
While still far from mass adoption, virtual assistants are becoming more widely used by Americans.
US marketers anticipate spending more than $9 million on their brand’s digital and mobile video advertising this year—a 67% increase from 2015, data reveals.
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows.