This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017.
Loup Ventures recently tested four smart speakers by asking Alexa, Siri, Google Assistant, and Cortana 800 questions each. Google Assistant was able to answer 88% of them correctly vs. Siri at 75%.
This infographic from ThoughtCo illustrates various names that have been appplied to generations, from the GI Generation to the newest.
This infographic from Design Advisor illustrates how color choice in online design can effect website conversions.
National advertisers involved in native advertising, branded content and TV integrated marketing are devoting ever-larger proportions of their TV and digital budgets to these efforts and reporting greater maturity with native advertising.
In its Q2 2018 video benchmarks report, Extreme Reach reveals that 38% share of impressions during the quarter were served to connected TV devices, surpassing smartphones (30%) for the first time.
Out of the major tech companies, people trust Facebook the least with their personal information.
The US podcast advertising market is on the rise, having almost doubled last year by one estimate as listeners seem open to ads. But simply throwing money at podcast audiences probably isn’t the best approach for advertisers.
Podcast audiences continue to grow, but which genres are proving most resonant with listeners?
This infographic from Salesforce illustrates five steps for creating a content strategy.