This infographic examines engagement with 360 videos, claiming that they enjoy clickthrough rates averaging 4.51%, compared to 0.56% for traditional videos.
Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.
More than half of US marketing decision-makers surveyed said they create customer testimonials and product/service overview videos intended for distribution on social media, making those the two most popular types of video.
One in six Americans now own a smart speaker, according to new research out this week from NPR and Edison Research – a figure that’s up 128 percent from January, 2017. Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product.
Loup Ventures put Apple’s HomePod through the smart speaker gauntlet which included 782 queries and compared the HomePod’s accuracy to Amazon Alexa, Google Home, and Microsoft’s Cortana.
After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.
This infographic by Raconteur illustrates the competition over voice activation technology between Google and Amazon via their smart speaker products.
This infographic illustrates some of the benefits of long-form content, why it’s worth creating and how to do it well.
Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth drives sales, finding that an estimated 19% of consumers sales are the result of online and offline conversations.
Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?