Three examples of pharmaceutical commercials that use bizarre mascots to illustrate the benefits of their drugs.
More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often.
Average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search.
Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed identify this as one of their top 3 business challenges.
Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
Various pieces of research have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it.
Media and entertainment applications have a slower attrition rate than financial and shopping apps.