Use Of Audience Targeting In Display Advertising, April 2013 [CHART]

May 21, 2013

More than nine out of 10 agencies and ad platforms said they used targeting.

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Consumers Who Find Native Advertising Misleading, October 2012 [CHART]

May 21, 2013

In October 2012, a high percentage of US internet users found ads that appeared as content misleading.

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Effectiveness Of Native Video Ads, December 2012 [CHART]

May 21, 2013

A survey of US media agency executives in late 2012 and found that nearly 50% considered native video ads to be more effective than conventional ads at hitting key performance indicators

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US Social Media Ad Spending By Type, 2012-2017 [CHART]

May 21, 2013

Social networks, news sites, digital content aggregators and streaming media services are rife with ads that are integrated into the content experience.

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Percent Of Viewing Time Spent Using Tablets By Generation, May 2013 [CHART]

May 20, 2013

Among tablet owners, Millennials (born 1977-1994) spend on average 23% of their total video viewing time (time spent watching video on any device, including TV, in a 7-day period) with their devices.

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Smart Phone Shoppers’ In-Store Product Research Resources, May 2013 [CHART]

May 20, 2013

79% of smart phone owners qualify as smart phone shoppers.

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Mom’s Engagement Prompts, May 2013 [TABLE]

May 20, 2013

81% of mothers will engage more with a brand if they are offered a reward.

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eCommerce Spending, Q1 2007 – Q1 2013 [CHART]

May 20, 2013

US retail e-commerce spending grew by 13% year-over-year to reach $50.2 billion.

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Carnival Cruise’s Spotify Campaign Metrics, November 2012 [TABLE]

May 20, 2013

From mid-October 2012 through the end of November, Carnival launched a custom music playlist called Carnival Cruise Tunes.

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Effect Of Mobile & Tablet Advertising On Branding, 2013 [CHART]

May 20, 2013

In 2013, mobile and tablet advertising got strong results across brand health metrics, raising ad awareness, purchase intent and brand favorability.

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US Mobile Marketing Spending By Type, 2010-2015 [TABLE]

May 20, 2013

This year spending on mobile marketing will reach $10.46 billion. By 2015, spending on the channel will approach $20 billion.

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Top Creepy & Weird Uses Of Loyalty Program Information, May 2013 [CHART]

May 17, 2013

Consumers find some uses of personal information for loyalty programs to be cool & exciting but others exceed privacy boundaries and are simply creepy and weird.

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American Mobile Marketing Spending, 2010-2015 [CHART]

May 17, 2013

The mobile marketing ecosystem is demonstrating rapid growth, with $6.7 billion spent by client-side marketers and retailers in 2012.

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How Generations Value Face-To-Face Communication, May 2013 [CHART]

May 17, 2013

61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago.

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