The 8,600 Generation V members surveyed estimated spending less than one-sixth (16%) of their daily video time watching cable TV, down from 23% a year earlier.
Sure, teens aren’t that into Facebook anymore. But it still serves some purpose to them, according to the State of Gen Z report from the Center for Generational Kinetics.
Almost half (45%) of American adults now trust the mass media, representing an uptick from 41% last year and a low of 32% in 2016, per survey results from Gallup.
This infographic from Renderforest illustrates 47 video marketing statistics to help you think through your video marketing strategy.
This infographic from Edge45 illustrates Google Ads complete timeline, from its launch as Google AdWords in 2000 to its 2018 rebrand as Google Ads.
Data from ABI Research shows that by 2022, there will be 32.7 million total smart glasses shipments, a significant increase from the 223,000 in 2017.
eMarketer forecasts that by 2022, 83.8 million people in the US will listen to at least one podcast per month, up from 73.0 million people in 2018.
Gen Xers’ wearable usage is rising, albeit slower than it has in past years. By the end of 2018, 15.4 million Gen Xers will have used a wearable device at least once per month, up from 14.0 million in 2017.
23.8 million US millennials will have used a wearable device at least once per month. That’s roughly a third of the millennial population, according to our estimates.
Adoption of wearables among teens is low. Just one in 10 internet users ages 12 to 17—or 2.5 million teens—will use a wearable device in 2018.