This infographic from Salesforce illustrates why and how storytelling is a crucial element of your marketing efforts.
Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.
More than two-thirds of job candidates believe that employer brand strength is important (35%) or very important (34%) when they’re evaluating a new job opportunity. The results indicate that employees can be a “valuable asset” in communicating brand strength.
Marketers – who use email primarily to communicate with customers and prospects and to build brand awareness – are struggling most with the competition for attention in the inbox.
Adults in the US are increasingly putting off marriage until later years, if at all. Indeed, a recent Pew Research Data analysis indicates that 57% of 21-36-year-olds have never married, compared to just one-third (33%) of people that age back in 1985.
In its survey of 5,001 consumers ages 16-65, Brand Keys found that just 42% of Gen Z respondents identify as ‘extremely’ or ‘very’ patriotic, as do only a slim majority (53%) of Millennials.
This infographic from 99firms illustrates 15 email marketing hacks you can use to optimize your campaigns.
This infographic from SocialPubli illustrates why microinfluencers are so…influential.
These AI-powered helpers can answer questions 24/7 and don’t make users wait on hold, but not everyone sees the benefits of interacting with chatbots in lieu of other channels.
Marketing reports for October 2018 including the State of SEO survey; Reuters’ Global Digital News report; Adobe’s State of Creative & Marketing Collaboration survey; PiperJaffray’s Taking Stock Of Teens survey; CMI’s 2019 B2B Content Marketing research; Reddit video views; Dun & Bradstreet’s 6th Annual B2B Marketing Data report; Content Marketing Association’s Audio Trends report; McKinsey’s Promise & Challenge of the Age of AI; and 146 more reports.