Local Ad Spending Forecast, 2013-2018 [CHART]

April 16, 2014

US mobile ad spend is projected to grow from $7.2 billion last year to $30.3 billion in 2018, with a slight majority 52% – or $15.7 billion – of that eventual figure being location-targeted spending.

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North America’s 10 Most Valuable Retail Brands, 2014 [CHART]

April 16, 2014

Walmart is not only North America’s most valuable brand, it’s the world’s.

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Email Open & Click Rate Trends, Q4 2009-Q4 2013 [CHART]

April 16, 2014

Open rates have been trending up, while click rates are moving in the opposite direction.

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State Of Native Advertising, 2014 [INFOGRAPHIC]

April 16, 2014

Copyblogger solicited 2,088 people for their opinions on native advertising for this infographic.

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Top Challenges For Using Data To Inform Business Decisions Among UK Decision-Makers, August 2013 [CHART]

April 16, 2014

The sheer scale of big data was cited as a challenge by 46% of business decision-makers in the UK, but a further 36% stated that there was a lack of useful data.

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Barriers To European Marketers Benefiting From Big Data, January 2014 [CHART]

April 16, 2014

While the decision to use big data was clearly a popular one, just how to harness it was an altogether different proposition.

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Big Data Use By European Marketers, January 2014 [CHART]

April 16, 2014

82% of European companies either already used big data or planned to do so within the next three years.

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Global Average Monthly Mobile Traffic By Device Type, 2013 & 2018 [TABLE]

April 16, 2014

Cisco Systems estimated that mobile traffic on wearables would grow 342.3% to hit 345 MB per month in 2018.

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Global Wearable Device Data Traffic, 2013-2018 [TABLE]

April 16, 2014

Wearable device connections were expected to rise from 22 million in 2013 to 177 million in 2018—a jump of more than 704.5%.

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Top 15 Multiplatform Web Properties, September 2013 [TABLE]

April 15, 2014

Thanks to a sizable advantage in conversion metrics, the desktop promises to be a key player throughout this decade.

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American Teens’ Most Important Social Network, April 2014 [CHART]

April 15, 2014

Facebook has plummeted from being the most important social network for 42% of teens in the Fall 2012 survey to just 23% in this latest edition.

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Online Use Among Elder Americans, April 2014 [CHART]

April 15, 2014

Some 59% of Americans aged 65 and older report using the internet as of the second half of 2013, up 6% points from a similar time a year earlier.

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UK Smart Phone User Growth By Age, 2012-2018 [TABLE]

April 15, 2014

58% of survey respondents said they had failed to do so on their child’s personal smart phone.

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UK Parents Who Have Set Up Parental Controls By Device, March 2014 [CHART]

April 15, 2014

Wiith video-on-demand watchdog ATVOD recently urging the UK government to do more to protect children from seeing graphic adult material.

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