Click fraud and bot traffic were some of the most-cited concerns about media planning and buying among US media agencies and brand marketers.
More than twice as many respondents said they rely on their editorial team for the production of native ads vs. their own native ad studio.
How engaged with YouTube ads are millennials?
8.3% of Americans age 12 and over — 22 million people — used marijuana on a monthly basis in 2015.
The restaurant and computer industries enjoy the best net perception among US adults.
40% of C-suite executives consume thought leadership content on a daily basis.
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
Almost two-thirds (65%) of American adults drink alcoholic beverages on occasion, well within the 55-71% range observed over the past 70-odd years.
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.