Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and doing so should include a healthy level of importance attached to social media.
Transparency has in the past been pegged by consumers as one of the core values that brands should embody.
It’s been a year since Facebook launched its ‘Watch’ video-on-demand service, which allows users to watch ad-supported original shows from independent studios.
Marketing reports for December 2018 including the 2018 AI Index; Sprinklr Social Trends Survey; Pinterest 100; Reddit 2018 Year In Review; Pew Research’s news consumption preferences; 2018’s most downloaded iOS apps; Trust in Google’s Featured Snippets; Google’s role in filter bubbles; Moz’s 7 search ranking factors; Gallup’s perceptions of honest & ethical professions; Loup Venture’s Annual Smart Speaker IQ test; How Millennials Shop; onalytica’s Brand Influencer Partnerships; Pew Research’s Artificial Intelligence & Future of Humans; Innovell’s Major Trends in Paid Search; and 116 more reports.
Fully 58% of Gen Z respondents reported posting Snapchat Stories, as opposed to 39% posting Instagram Stories.
This infographic from Spiralytics illustrates the various Facebook advertisement placement options from the basics, to Instagram, to the Facebook Audience Network, to Instant Articles and Messenger.
This infographic from SERanking illustrates how people use voice search while on the go.
This year, 77.4 million people in the US—or nearly a quarter of the population—will use Pinterest, a 7.0% increase from 2017, according to eMarketer estimates.
This year, 55.2 million people in the US will use Twitter. That’s 16.8% of the population and a 0.9% increase from 2017, according to eMarketer estimates.
This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.