Frequency With Which Americans Unplug All Technology, July 2014 [CHART]

August 28, 2014

July 2014 research found that 60% of US internet users were almost always connected.

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Social Media’s Purchase Influence, August 2014 [TABLE]

August 28, 2014

Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).

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B2B Product Spending Growth By Industry, 2013 [CHART]

August 28, 2014

Business spending has seen modest growth over the last few years, with spending increasing by 3% since 2011.

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Top Challenges Of Developing An Integrated Customer Experience, August 2014 [CHART]

August 28, 2014

Given 5 choices as to their biggest hurdle when working with other functions to develop an integrated customer experience, CMOs pointed to the alignment of department strategies and priorities.

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Why People Listen To Public Radio, August 2014 [CHART]

August 28, 2014

Public radio listeners are most likely to listen for news and information, counting credit and objective programming, a desire for deeper perspective and an intellectual curiosity among their primary motivations for tuning in.

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Consumers & Marketing In An Always-On World [PRESENTATION]

August 27, 2014

eMarketer Chairman Geoff Ramsey’s keynote presentation delivered at ANA Digital and Social Media Conference.

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CMOs’ Use Of Predictive Analytics, August 2014 [CHART]

August 27, 2014

About 8 in 10 US CMOs expect their companies to increase the use of predictive analytics and big data tools this year, with more than one-quarter expecting their use to increase by at least 25%.

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US Smart Phone Penetration, January 2012 – June 2014 [CHART]

August 27, 2014

Some 71.6% of US mobile subscribers owned a smartphone during the 3 months ending in June (Q2), up from 68.8% in Q1 and 59% in Q2 2013.

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Share Of New-Vehicle Sales By Generation, H1 2013 vs H1 2014 [CHART]

August 27, 2014

During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this has occurred.

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Content Marketing Metrics: Most Effective Activities, May 2013 [CHART]

August 27, 2014

Metrics such as page views, clickthrough rate, likes and shares provide a view of how an online audience is engaging with content, but these have proven to be shortsighted.

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Content Marketing Metrics, Leaders & Followers [TABLE]

August 26, 2014

An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure.

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How People Buy Sporting Event Tickets, Q1 2014 [CHART]

August 26, 2014

Fully 37% of sports fans said they bought their tickets via mobile phone or tablet.

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Frequency Of Arranging Sporting Event Plans Via Mobile, Q1 2014 [CHART]

August 26, 2014

44% of US mobile phone users planned to go to a live sporting event this year, with football, basketball and baseball the most popular.

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Top Challenges Of Marketing Personalization, June 2014 [CHART]

August 26, 2014

Gaining insight quickly enough was the top hurdle to executing personalization, cited by 40% of US data management professionals.

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Top Customer Insight Analytics, May 2014 [CHART]

August 26, 2014

Personalization and targeting were the second most popular requirements for analytics related to understanding the customer, cited by 53% of respondents.

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