Benefits of Real-Time Social Engagement To UK Marketers, February 2014 [CHART]

April 17, 2014

Increased audience engagement was the top benefit of real-time social engagement, cited by 76% of respondents. Increased customer satisfaction ranked second, at 58%.

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Top Advantages Of Video Ads, September 2013 [TABLE]

April 17, 2014

Among brand advertisers in North America, digital video’s ability to target specific consumers was one of its greatest advantages.

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US Online Video Advertising Share By Industry, Q4 2013 [CHART]

April 17, 2014

Video advertising platform Videology reported that its consumer goods clients in the US were ahead of other verticals in Q4 2013 in serving digital video ads.

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US Retail mCommerce Sales, 2012-2018 [TABLE]

April 17, 2014

In 2013, retail mCommerce—which includes products and services ordered on mobile devices, including tablets—increased 70.0% to reach $42.13 billion.

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US Retail eCommerce Sales, 2012-2018 [CHART]

April 17, 2014

eCommerce still represents a small portion of overall retail sales—a mere 5.8% last year.

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US Retail Sales By Channel, 2012-2017 [TABLE]

April 17, 2014

In 2013, retail represented 27.0% of nominal US gross domestic product (GDP), up from 26.8% in 2012.

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US Retail Sales, 2012-2018 [CHART]

April 17, 2014

Total retail sales in the US topped $4.53 trillion in 2013, and ecommerce accounted for a significant portion of that growth, up 16.9% in 2013.

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Local Ad Spending Forecast, 2013-2018 [CHART]

April 16, 2014

US mobile ad spend is projected to grow from $7.2 billion last year to $30.3 billion in 2018, with a slight majority 52% – or $15.7 billion – of that eventual figure being location-targeted spending.

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North America’s 10 Most Valuable Retail Brands, 2014 [CHART]

April 16, 2014

Walmart is not only North America’s most valuable brand, it’s the world’s.

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Email Open & Click Rate Trends, Q4 2009-Q4 2013 [CHART]

April 16, 2014

Open rates have been trending up, while click rates are moving in the opposite direction.

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State Of Native Advertising, 2014 [INFOGRAPHIC]

April 16, 2014

Copyblogger solicited 2,088 people for their opinions on native advertising for this infographic.

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Top Challenges For Using Data To Inform Business Decisions Among UK Decision-Makers, August 2013 [CHART]

April 16, 2014

The sheer scale of big data was cited as a challenge by 46% of business decision-makers in the UK, but a further 36% stated that there was a lack of useful data.

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Barriers To European Marketers Benefiting From Big Data, January 2014 [CHART]

April 16, 2014

While the decision to use big data was clearly a popular one, just how to harness it was an altogether different proposition.

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Big Data Use By European Marketers, January 2014 [CHART]

April 16, 2014

82% of European companies either already used big data or planned to do so within the next three years.

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Global Average Monthly Mobile Traffic By Device Type, 2013 & 2018 [TABLE]

April 16, 2014

Cisco Systems estimated that mobile traffic on wearables would grow 342.3% to hit 345 MB per month in 2018.

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