Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
In 1960, nearly a third of reporters and editors had never attended a single year of college; in 2015, only 8.3 percent could say the same.
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
More than 170 senior marketing leaders were asked to identify the top 5 (of 16 listed) attributes and elements of the customer experience.
This infographic by Mediakix illustrates the most popular types of videos on YouTube.
Users most felt most burdened by ads that block content, and ones that follow them on the page while they scroll.
More than one-quarter of US internet users claim they have used an ad blocker on their desktop or laptop.
86% of US B2B companies offered an online website as a purchasing channel to B2B buyers.