Sometimes publishers realize they won’t fulfill an audience requirement and resort to purchasing traffic from third parties, also known as dark traffic.
Although the vast majority of marketers are now producing visual content, creating a successful image or video isn’t always a simple task.
The growing success of visually oriented social media platforms like Snapchat and Instagram is encouraging more interest in producing visual content among advertisers.
The vast majority of mobile hotel bookings were booked via smartphone in Q1 2016.
Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less.
New data recently released by the National Endowment for the Arts suggests that there’s an awful lot of creativity happening far inland from America’s coastal tech and arts hubs.
Since 2013, the number of people in the US who say they get their news from social media has doubled—46 percent now use social media for news.
By 2020, two-thirds of all online activity is expected to take place on mobile devices.
This infographic from MediaMiser highlights what the future of public relations will look like as technology transforms the industry.
While no single factor has a very strong correlation with search rankings, Amazon’s sales rank has the highest correlation with search success on the platform.