American adults received an average of 206 channels during the month of May, but watched less than 10% of those for roughly 20 channels viewed.
Gallup’s tracker showed that only 45% of the American public said that they approved of the job Donald Trump was doing, with an equal number disapproving.
58% of US business executives were already using AI—particularly in conjunction with big data technologies.
Just 54% of business and IT executives said they were aware of AI, compared with 78% who were aware of 3-D printing.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
Creativity remains one of the most important skills among successful senior marketers in the US and Western Europe.
Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that.
More than a third of consumers said they wanted to be able to easily share a mobile ad.
These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.
Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online.