Increased audience engagement was the top benefit of real-time social engagement, cited by 76% of respondents. Increased customer satisfaction ranked second, at 58%.
Among brand advertisers in North America, digital video’s ability to target specific consumers was one of its greatest advantages.
Video advertising platform Videology reported that its consumer goods clients in the US were ahead of other verticals in Q4 2013 in serving digital video ads.
In 2013, retail mCommerce—which includes products and services ordered on mobile devices, including tablets—increased 70.0% to reach $42.13 billion.
eCommerce still represents a small portion of overall retail sales—a mere 5.8% last year.
In 2013, retail represented 27.0% of nominal US gross domestic product (GDP), up from 26.8% in 2012.
Total retail sales in the US topped $4.53 trillion in 2013, and ecommerce accounted for a significant portion of that growth, up 16.9% in 2013.
Some 52% of social sharing actions – sharing of website content such as articles, photos and videos via social networks – occurred on a mobile device during the first quarter of this year.
US mobile ad spend is projected to grow from $7.2 billion last year to $30.3 billion in 2018, with a slight majority 52% – or $15.7 billion – of that eventual figure being location-targeted spending.
Walmart is not only North America’s most valuable brand, it’s the world’s.
Open rates have been trending up, while click rates are moving in the opposite direction.
Copyblogger solicited 2,088 people for their opinions on native advertising for this infographic.
The sheer scale of big data was cited as a challenge by 46% of business decision-makers in the UK, but a further 36% stated that there was a lack of useful data.
While the decision to use big data was clearly a popular one, just how to harness it was an altogether different proposition.
82% of European companies either already used big data or planned to do so within the next three years.
Cisco Systems estimated that mobile traffic on wearables would grow 342.3% to hit 345 MB per month in 2018.
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