Marketing Agencies’ Most Effective New Business Tools, August 2014 [CHART]

Chart - Marketing Agencies’ Most Effective New Business Tools

Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).

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Online Leaders & Followers, August 2014 [TABLE]

Table - Online Leaders & Followers

96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,

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B2B Marketers’ Most Effective Lead Generation Tactics, August 2014 [CHART]

Chart - B2B Marketers

Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.

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Phablet User Persona [CHART]

Chart - Phablet User Persona

Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x.

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Time Spent On Books By Device Type, 2013 vs 2014 [CHART]

Chart - Time Spent On Books By Device Type, 2013 vs 2014

Phablet users behave a lot like consumers on smaller devices, with gaming, social and entertainment as the leading app categories.

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Corporate Social Responsibility Reputation’s Effect On Purchase Decisions, August 2014 [CHART]

Chart - Corporate Social Responsibility Reputation

Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.

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