Tablet Ownership Among Households With Kids, 2011-2014 [CHART]

July 28, 2014

Research published by Ipsos MediaCT also showed impressive growth in tablet ownership among US households with children, or children themselves.

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Tablet Ownership Among Households With Kids, 2013 vs 2014 [CHART]

July 28, 2014

Tablet ownership in households with children ages 2 to 12 rose from 50% in 2013 to 59% in 2014.

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Top Challenges To Measuring Marketing’s Business Contributions, April 2014 [CHART]

July 27, 2014

73% of US marketers said that data analysis would be more of a priority in 2014.

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Marketing Execs’ Attitudes Toward Ability To Measure Business Contributions, April 2014 [CHART]

July 27, 2014

Marketers worldwide felt they were doing a good job at proving their effect on business to their leadership teams.

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Frequency Of Marketing Metrics Reporting To CEOs, 2013 & 2014 [CHART]

July 27, 2014

85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased.

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Tablet Magazine Ad Recall, July 2014 [TABLE]

July 27, 2014

When asked about a specific ad, 52% of tablet magazine readers recalled seeing (or Noted) the ad.

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Most Valuable Online Channels For Driving Store Traffic, July 2014 [CHART]

July 27, 2014

eCommerce sites are the most valuable digital channel for driving traffic to physical stores.

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B2B Media Industry Revenue Growth, Q1 2014 [CHART]

July 26, 2014

B2B media industry revenues grew by 4.5% year-over-year to reach $7.1 billion.

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How Much Mothers Spend On Unplanned Purchases For Family, June 2014 [CHART]

July 26, 2014

Mothers were spending thousands of dollars each year on unplanned items—$2,600, on average, for those who went shopping for their families weekly.

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Top Frustrations Mothers Feel When Shopping For Family, June 2014 [CHART]

July 26, 2014

Overspending on extra, unplanned items was the most frustrating part of shopping for or with their family, cited by 51% of mothers.

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Consumer Trust In Online Customer Reviews, July 2014 [CHART]

July 26, 2014

92% of respondents will use a local business if it has a 4-star rating.

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Consumer Use Of Online Customer Reviews For Local Businesses, July 2014 [CHART]

July 26, 2014

88% of respondents claimed to regularly (39%) or occasionally (49%) read online reviews to determine the quality of a local business.

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Top 10 US Retailers In 2013 [CHART]

July 26, 2014

Buoyed by a 27% year-over-year increase in domestic sales, Amazon rose a couple of spots to crack the top 10 retailers by US sales.

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Online Political Ad Spending, 2008-2016 [CHART]

July 25, 2014

Online political ad spending has been growing rapidly, but is nonetheless expected to account for only 3% of political advertising dollars this year, per Borrell’s report, with the bulk spent on broadcast TV.

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Demographics Of Online Daters, June 2014 [TABLE]

July 25, 2014

Just over one-fifth of US internet users had used an online dating site or mobile app, and only 6% admitted to currently using one.

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