Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
The one format that is driving significantly higher shares on Facebook is videos.
Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success.
Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities.
This year, Americans will spend more than half of their social networking time on Facebook.
Data and analytics capabilities have become a top priority for businesses, with many organizations using the discipline to help gain a competitive advantage and improve the customer experience.
This infographic illustrates how Americans celebrate Independence Day, from eating to travel to entertainment.
Email click-to-open rates on mobile devices are continuing to close the gap with desktop rates.
Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies.
While the delivery of quality leads is marketers’ top objective, measuring and proving ROI is the biggest digital marketing challenge.