Asked about the leading “creepy” ways brands used personal information in administering loyalty programs, the No. 1 cited action was using programs to see details of friends’ behavior, mentioned by more than half of respondents. Offering rewards based on the sharing of personal details such as income was another tactic that many consumers did not appreciate, cited as creepy by 44% of respondents; and another 43% said the same of being asked to provide a credit card number to receive cash back on spending. Two out of five even found the request of personal information to target the consumer based on demographic to be creepy. Read the rest at eMarketer.

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According to Maritz Loyalty Marketing’s December 2012 survey, US internet users on average participated in 7.4 loyalty programs last year. And among respondents who’d enrolled in at least one loyalty program during the previous year, retail programs saw the highest participation levels, with the average consumer using 1.7 retail programs. Credit cards and airlines ranked as the second and third most popular industries for loyalty programs, respectively, with consumers participating in slightly more than one of these programs in each category on average. Read the rest at eMarketer.

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At Google, desktop still accounts for the lion’s share of revenues—especially for search. But mobile’s rapid expansion will help that channel rival the desktop in both search and display revenues by 2015. Read the rest at eMarketer.

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Twitter has followed an even faster trajectory of monetization on mobile. As of 2012, eMarketer estimates, 52% of the microblogging service’s net US ad revenues were from mobile; by 2015, the share will approach two-thirds. Read the rest at eMarketer.

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Facebook was one internet giant that moved quickly to channel ad dollars toward mobile. eMarketer estimates that after less than a full year selling mobile ads, 18% of US net Facebook ad revenues came from mobile in 2012. This year, that share will reach 40%, and by 2015 it will near the halfway mark. Read the rest at eMarketer.

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Both mobile display and search are expected to grow rapidly over the next few years. Mobile video ad spending, in particular, will continue to grow at triple-digit rates this year, with banners, rich media and other display ads predicted to rise 78.3% compared to search’s 76.4%. Meanwhile, ad dollars to messaging-based mobile formats are dwindling, dropping 3.4% this year after a decline of 11% in 2012. Read the rest at eMarketer.

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eMarketer estimates US digital ad spending will reach $41.9 billion this year, up 14% over 2012. Of that amount, $7.7 billion—and the bulk of incremental growth in digital advertising overall—will go toward mobile ads.

Based on eMarketer’s current forecast, desktop ad spending will peak in 2014 at $35.39 billion, up from this year’s projected total of $34.29 billion. By 2015, desktop spending will drop slightly to $35.26 billion, and decrease further in 2016 and 2017, when it’s expected to total $32.51 billion—just above the amount spent in 2012. Read the rest at eMarketer.

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25% of sports fans use social media to follow leagues, teams and players online. In the same survey last year, 26% of fans said they did so, while just 15% of said they did so in 2011. Facebook is the most popular social platform.  Read more at KnowTheFan.com.

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When it came to making actual purchases, the store still won out as the most common place to make a purchase among affluent consumers, cited by 78% of respondents. Purchasing via the desktop web was right behind, however, cited by 77%. Women were 6 percentage points more likely than men to make a purchase through this means, while men showed a greater proclivity to buy on mobile.

Mobile websites on tablets were the place where the greatest percentage of shoppers made mobile purchases, at one out of five affluent consumers. Another 11% used a tablet app to make a purchase. Fourteen percent of affluent consumers used the mobile web on a nontablet device to buy and 12% used a mobile app. Read the rest at eMarketer.

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The wealthy consumer is highly likely to own a smartphone or tablet, and the devices are becoming critical shopping tools for these high-income individuals. In April 2013, the Luxury Institute surveyed US internet users ages 21 and older with gross incomes above $150,000 and found that more than eight in 10 owned a smartphone, while 56% reported owning a tablet. These penetration rates are well above those for the overall US population on smartphones or tablets. Read the rest at eMarketing.

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Another surprising finding was that, while smart mobile device users can now watch TV from anywhere, they still favor sitting at home to watch their shows. Sixty-four percent of those who watched TV on a smartphone did so most frequently at home. And TV viewers using tablets were even more likely to be homebodies. Read the rest at eMarketer.

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The post Where Americans Watch TV By Device, January 2013 [TABLE] appeared first on e-Strategy Marketing Trends.

Mobile devices have put TV content literally into the hands of consumers, but that availability has not encouraged use, according to data from the Council for Research Excellence. The research organization surveyed broadband internet users in the US who watched at least five hours of TV per week, finding that only 2% of total TV viewership occurred on a tablet or smartphone.

Even among the subset of respondents who watched TV on a smart mobile device, tablets and smartphones combined accounted for just 7% of total viewing hours. Read the rest at eMarketer.

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PwC has issued its annual “Entertainment & Media Outlook” report, which contains projections for online and offline media markets through 2017 across various components including advertising revenues and consumer spending. The outlook for traditional media markets is similar to previous forecasts in that TV and out-of-home advertising have the healthiest future, while radio continues to grow at a modest pace and the outlook for print continues to be dim, although losses may slow. Read the rest at MarketingCharts.

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While mobile consumption varies little throughout the week for the average consumer, that isn’t the case for mobile mothers, details Jumptap in its latest MobileSTAT report. The Jumptap data shows that almost 40% of mothers’ weekly time spent with their mobiles is on Saturday (18.5%) and Sunday (19.3%). That spike in activity comes after a relative dip on Thursday (12.4% share) and Friday (10.5%) share, which the researchers attribute to a significant decrease in use of social and texting applications on those days.

Segmenting mothers into two groups, the report indicates that smartphone use is heavier among working mothers than stay-at-home mothers. But, the latter are 20% more likely to be on a tablet. Read the rest at MarketingCharts.

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Gen Y B2B buyers are far more likely than their older counterparts to make online purchases, per results from Acquity Group’s 2013 State of B2B Procurement Study. The survey of corporate buyers with annual budgets exceeding $100,000 found that 90% of those aged 18-35 make company purchases online. The propensity to shop online declined with age, to 68% of those aged 36-45, 45% of those aged 46-60, and just 29% among those aged over 60. The study follows research from hybris released late last year, which found 94% of B2B procurers believing suppliers need to invest more to make their e-commerce experiences as effective as consumer websites.

In this latest study from Acquity Group, 63% of Gen Y buyers said they have purchased from Amazon Supply at least once, and 40% do so frequently. Read the rest at MarketingCharts.

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