Posts by David Erickson

Put A Box Over It: 31% Of Offliners Just Not Interested [TABLE]

via pewinternet.org More recent research by the Pew Internet Project has shown that among current non-internet users, almost half (48%) say the main reason they don’t go online now is because they don’t think the internet is relevant to them—often saying they don’t want to use the internet and don’t need to use it to…

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Home Broadband User Demographics [TABLE]

via pewinternet.org By 2010, while national adoption had slowed, growth in broadband adoption among African Americans jumped well above the national average, with 22% broadband adoption growth since the previous year. 12 Even with these gains, however, minorities are still less likely than whites to have home broadband overall. And foreign-born and Spanish-dominant Latinos trail…

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Broadband & Dial-Up Adoption, 2000-2011 [CHART]

via pewinternet.org In February 2001, when about half of adults were online, only 4% of American households had broadband access; as of August 2011, about six in ten American adults (62%) have a high-speed broadband connection at home.9 Men are more likely than women to have home broadband, and whites are more likely than minorities.…

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Internet User Demographics, 2000 & 2011 [TABLE]

via pewinternet.org As of 2011, internet use remains strongly correlated with age, education, and household income, which are the strongest positive predictors of internet use among any of the demographic differences we studied. Yet while gaps in internet adoption persist, some have narrowed in the past decade—as shown in the table below. Read the rest…

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Internet User Adoption, 1995-2011 [CHART]

via pewinternet.org In 1995, only about one in 10 adults in the U.S. were going online.2 As of August 2011, the U.S. internet population includes 78% of adults (and 95% of teenagers).3 Certain aspects of the current internet population still strongly resemble the state of internet adoption in 2000, when one of Pew Internet’s first…

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Demographics Of Local News Consumers [CHART]

via pewinternet.org via pewinternet.org via pewinternet.org As a group, local news enthusiasts differ demographically from others in important ways, in their use of technology, the information that is of particular interest to them, and their local news habits. Demographically, local news enthusiasts are more likely than other adults to be female, age 65 or older,…

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Most Adults Follow Mostly Local News [CHART]

via pewinternet.org A recent study conducted by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project, in partnership with the Knight Foundation, finds that nearly three quarters of Americans (72%) report following local news closely “most of the time, whether or not something important is happening.” In contrast, one-quarter…

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Most Event Sessions Go Uncaptured [CHART]

via blog.ceir.org Those planning events may want to rethink their strategy, as live video and webcasts are the most popular form of content according to 68 percent of past and future users. In a similarly revealing question, many physical event hosts (43 percent) capture less than 10 percent of the content from their physical events…

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