Posts by David Erickson

Japanese Ad Spending [CHART]

via emarketer.com via emarketer.com In a year when Japan suffered a catastrophic earthquake, tsunami and nuclear crisis, total ad spending dropped by 2.3%, according to a February 2012 report from Dentsu, the largest ad agency in the country. The decrease was slightly worse than the one in 2010, but much better than the precipitous drop…

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United Kingdom Internet Usage, 2011-2016 [CHART]

via emarketer.com According to eMarketer estimates, 74.2 percent of the UK’s population—nearly 47 million people—will go online at least once per month this year, primarily from home, but they will be using an expanded range of devices while there, most notably smartphones and tablets. Read the rest at eMarketer. 0.0 00

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eCoupons/Promotions Post-Delivery Behavior [CHART]

via emarketer.com The study also found that compared to their mobile and tablet counterparts, PC users were more likely to be motivated by digital circulars to conduct product research after receiving a discount promotion. Almost half of PC users said they would do more research on a product after receiving a deal email, while only…

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Daily Deal/eNewsletter Open Frequency [CHART]

via emarketer.com According to the research, email was the most powerful digital channel for coupons and deals—64% of respondents subscribed to at least one regularly delivered discount email newsletter. And of those who received newsletters, about half checked them at least once a day. Read the rest at eMarketer. 0.0 00

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