Posts by David Erickson

Online Dominates Media Consumption Time [CHART]

via marketingcharts.com The average share of US consumers’ daily media time spent online has risen from about 10% in 2007 to 15% in 2011, and is expected to grow to 16% this year, according to a new report from GroupM. Consumers spent an estimated 1 hour and 12 minutes out of their total of 8…

Read More

Relevance Of Information Sources [CHART]

via marketingcharts.com The Nielsen survey also asked respondents to identify which advertising and brand messaging platforms are the most relevant to them when searching for information about the products, finding that the relevancy results often mirrored the trust responses. Recommendations from friends and family again topped the list, at 90% of respondents, followed by consumer…

Read More

Trust In Sources [CHART]

via marketingcharts.com Global online consumers place the most amount of trust in earned media, and the least in ads served on mobile phones, finds Nielsen [download page] in an April 2012 report. An impressive 92% of consumers surveyed around the world said they trust earned media, such as word-of-mouth or recommendations from friends and family,…

Read More

Smart Phone Proximity [CHART]

via marketingcharts.com The vast majority of smartphone appear tethered to their devices, finds a pair of separate studies released in April 2012. According to Arbitron and Edison Research survey results [download page], a whopping 91% of smartphone owners say their device is within arm’s length either always (60%) or most of the time (31%). And…

Read More

Local vs. National US Mobile Ad Revenues, 2011-2016 [CHART]

via marketingcharts.com Locally targeted ads are forecast to account for 65% share of total US mobile ad revenues in 2016, according to details from an April 2012 BIA/Kelsey Group blog post. Specifically, local will account for $5 billion of the projected $7.7 billion in mobile ad revenues. This represents a dramatic increase from the estimated…

Read More

Ads That Influence Purchases [CHART]

via marketingcharts.com TV ads influence a larger proportion of online consumers to purchase a product or service than a variety of other advertising media, finds ExactTarget [pdf] in an April 2012 report. 53% of respondents said a TV ad had influenced them to purchase a product or service in the past 12 months, putting TV…

Read More

US Search Spend, Q1 2011-Q1 2012 [CHART]

via marketingcharts.com US search spend increased 16% year-over-year in Q1 2012, while ROI grew 11% year-over-year, indicating room for increased spend, per an [pdf] April 2012 report from Adobe. In fact, the report predicts that search spend in the US will increase 10-15% for the rest of 2012. Mobile had a strong showing in Q1,…

Read More