Posts by David Erickson

Time Spent Online By Latin Americans [CHART]

via emarketer.com Internet usage is spreading rapidly in Latin America, and users in several countries are spending more time online than the worldwide average, according to December 2011 research from comScore. Among Latin American populations, internet users in Brazil spent the most time online that month, at 27 hours on average, followed by Mexico and…

Read More

Reasons People Visit Hospitality/Tourism Websites [CHART]

via emarketer.com Of those who visited a travel or hospitality site, 26% said they did so to make a reservation. One in five arrived at a site in search of information about hotels, and the same percentage of respondents said they were looking for price information. Read the rest at eMarketer. Rate this post

Read More

Obstacles On Hospitality/Tourism Websites [CHART]

via emarketer.com According to the survey, 30% of those who visited a site to make a booking—but did not complete one—said price was the reason they stopped shopping. But after price, functionality and site design were among the biggest stumbling blocks for prospective customers. iPerceptions found that 12% of those who did not finalize a…

Read More

Senior Execs’ View Of The Effect Of Social Engagement [CHART]

via emarketer.com The benefits of social media were especially pronounced in a few select areas. Fully 84% of executives polled said that social media campaigns had increased the effectiveness of marketing and sales efforts, while 81% said a social media presence had helped their companies increase market share. Read the rest at eMarketer. Rate this…

Read More

Senior Execs’ View Of The Value Of Social Media [CHART]

via emarketer.com Companies should use social media to create spaces for consumers to have meaningful conversations with employees and other stakeholders. Almost seven in 10 respondents said they had seen a spike in their sales by letting customers talk about their brands on social media platforms, even if some of that dialogue was negative. This…

Read More

Interactive Musical Urinal [PIC]

via adage.com Billboard Magazine made a bathroom trip interactive by installing seven strings and an amp inside a urinal so that people could make music with their pee. See nine more unexpected media placements at AdAge. Rate this post

Read More

Brand Email Actions By UK Consumers [CHART]

via emarketer.com An August 2011 survey by the Direct Marketing Association UK found that almost two-thirds of internet users in the UK would click through from a brand email they found interesting. Another 53% would save the email to refer to at a later date. Read the rest at eMarketer. Rate this post

Read More

Reasons UK Consumers Unsubscribe [CHART]

via emarketer.com According to February 2012 data from Ipsos, 89% of internet users in Great Britain accessed email in the three months prior to the survey. And SkyIQ found that 66% of UK B2C marketers used email as of September 2011. In order to retain subscribers, however, marketers have to keep their email campaigns sharp.…

Read More

Top US Local Mobile Search Categories, Q4 2011 [CHART]

via emarketer.com When AT&T Interactive broke down the searches according to platform, it found that restaurants and automotive remained the first- and second-most frequently searched categories on both mobile devices and PCs. Mobile users were more likely to look for movie theaters, beauty services and hotels than their PC-using counterparts, reflecting smartphone users’ desire for…

Read More